{"id":562,"date":"2019-04-02T04:39:36","date_gmt":"2019-04-02T04:39:36","guid":{"rendered":"http:\/\/104.248.148.68\/?p=562"},"modified":"2019-08-07T12:57:08","modified_gmt":"2019-08-07T02:57:08","slug":"when-jacinda-ardern-speaks-people-listen-why","status":"publish","type":"post","link":"https:\/\/amyhume.com.au\/blog\/when-jacinda-ardern-speaks-people-listen-why\/","title":{"rendered":"When Jacinda Ardern speaks, people listen. Why?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Edit: This article follows a conversation I had on ABC Radio Sydney about the role that Jacinda Ardern’s voice and communication plays in conveying trust, building rapport and being an admirable leader.<\/em><\/p>\n

Jacinda Ardern has been thrown into the global spotlight over the last week and has spoken with composure and compassion. Her response to New Zealand\u2019s worst ever mass-shooting has sparked interest internationally, as people watch and seem captivated by her balance of authority and honesty.<\/p>\n

How does she do it?<\/p>\n

Let\u2019s look at this clip from the first press conference she gave after the events on Friday 15 March. Ms. Ardern comes across with clarity and conviction as she speaks directly to New Zealanders, conveying authority and authenticity:[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=wKqdC6I6lCk”][vc_column_text]<\/p>\n

How does Jacinda Ardern convey authority?<\/h3>\n

1. Speaks at a slow and deliberate pace<\/strong><\/p>\n

In this clip, and in many of her speaking engagements, Ms. Ardern is not afraid to take her time. She proves that speaking slowly draws listeners in and makes them pay attention.<\/p>\n

In a world that is fast-paced and quick to change, this can seem counter-intuitive \u2013 lots of people think that you need to speak quickly to hold people\u2019s attention before they lose focus and move onto the next thing. But in fact, speaking at a slow pace conveys certainty and builds trust.<\/p>\n

2. Uses pause effectively\u00a0<\/strong><\/p>\n

The words that have become synonymous with the events in Christchurch are \u201cthey are us\u201d and \u201cone of our darkest days\u201d.<\/p>\n

It should come as no surprise that Ms. Ardern emphasises these key phrases in the very first press conference, allowing the words to stand out and for people to latch onto them.<\/p>\n

Ms. Ardern pauses around these phrases, emphasising their meaning and conveying the importance of this part of her speech.<\/p>\n

3. Speaks at a controlled, low pitch<\/strong><\/p>\n

This speech has a tone of seriousness, understanding and certainty. The tone is created by the slow pace and use of pause already mentioned, and is supported by the low, steady pitch of Ms. Ardern\u2019s voice.<\/p>\n

We know that Ms Ardern\u2019s voice has variety and colour from other media appearances, like her jaunt on the\u00a0Late Show with Stephen Colbert<\/a>\u00a0and her\u00a0impromptu speech at the teachers\u2019 rally<\/a>. However, her use of a consistently lower pitches in this press conference helps convey the magnitude and severity of the events unfolding.<\/p>\n

\u00a04.\u00a0\u00a0\u00a0Downward inflections on statements<\/strong><\/p>\n

Ms. Ardern\u2019s voice is noticeably shaky and trembling in parts of this speech, however, she doesn\u2019t deter from conveying the information she has at hand.<\/p>\n

At times like this, some communicators reveal a lack of trust in themselves or the information they\u2019ve been provided by (subconsciously) saying statements as questions, using a rising inflection.<\/p>\n

Ms. Ardern\u2019s downward inflections convey her certainty and her trust of the information she\u2019d been given to communicate. She has certainty in everything she says.<\/p>\n

5.\u00a0\u00a0\u00a0Uses inclusive language<\/strong><\/p>\n

Throughout this speech, Ms. Ardern uses inclusive language such as \u2018we\u2019, \u2018our\u2019 and \u2018us\u2019. It appeals to the public and speaks directly to the hearts of all New Zealanders.<\/p>\n

The pace, vocal dynamics and inclusive language Jacinda Ardern uses allows her to speak with conviction. It has served her well in building trust and rapport with her audience in recent weeks.<\/strong><\/p>\n

If you’re interested in developing your own voice and communication, you can\u00a0get in touch<\/a>\u00a0for information about training options, including private coaching and group training.<\/p>\n

Edit: It is undeniable that character and context also play a role in how people perceive Jacinda Ardern and the way they hear her message. However, it is important to acknowledge the role that strong communication plays in inspired leadership. Ms. Ardern’s voice and communication have allowed her to express herself meaningfully, with conviction and compassion.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

This article follows a conversation I had on ABC Radio Sydney about the role that Jacinda Ardern’s voice and communication plays in conveying trust, building rapport and being an admirable leader.<\/p>\n","protected":false},"author":1,"featured_media":564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWhen Jacinda Ardern speaks, people listen. Why? | Amy Hume<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amyhume.com.au\/blog\/when-jacinda-ardern-speaks-people-listen-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Jacinda Ardern speaks, people listen. 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